Notes from keynote talks and discussions on day two of the #BUICE2013 conference.___Fyall et al: case studies in tourism
- High demand and high value for case studies, linking theory to practice
- Multi-source and open-ended, so a very active and subtle way of learning, often longitudinal and certainly real world
- CCO publications come in book form, but also online, also via channels for library subscriptions
- Notes that cases take a long time to write compared to articles
- There's a free one available too... slides, guidelines, exam questions, etc.
Getz: Event Tourism
- ET as the next key move perhaps, tying in to his new book
- Factors are constraining and propelling growth of event tourism, different parts of the world experiencing different balances of these factors
- Populations of events: cities and regions have multiple events, portfolios that need to be managed as assets; demands new thinking from a policy perspective, hence the rise of organisations that are set up to manage these: EventScotland, Melbourne, etc.
- How to compete: traditionally a supply side thinking of 'what do we have, now let's sell it'...
- ...now a need for demand side: what do we need to invest in, in order to build competitive advantages
- Dedicated event tourists: who will travel for events
- Fragmented market:
- Business
- Entertainment
- Sports
- Festivals and culture
- Do courses cover all aspects of this market? What of the overlaps between these aspects? Many links to venue management and facilities management
- Challenges:
- From top down to bottom up planning
- eg agencies who take funding outside the big cities to communities
- From supply side to demand side planning
- eg catering for special interest groups: case study of food lovers, folk who have the money and interest to express themselves through their adherence to their interest via events
- Leads to a situation where an event can combine lots of factors: elements of hedonism, plus cooking education, plus authenticity, celebration and ritual, creativity, mastery of techniques, symbolism and heritage
- Event tourism strategy based on food cluster, with events at their heart
- Case: activity tourists – trail runners and mountain bikers: what do they do within their portfolio of interests? Developing a career of events, moving from one to the next
- Portfolios: a need to move away from single event analysis towards broader portfolios
- Teaching event tourism: few places that teach this as a specific subject, though it has links to event management, event studies
- Reflecting the growth of new career paths, found within progressive event tourism destinations
- From top down to bottom up planning
Fiona Pelham: ISO20121 and Positive Impact
- Started off life as BS8901, developed through Pelham into ISO. Big industry input and international.
- Is being used internationally – London 2012, Denmark, Japan, etc.
- Focus: your own objectives, issues, situations; not just a checklist for meeting green issues; can be tough because of broad scope, but that's a role for graduates
- Future: IOC candidates all signed up to the standard, so it's now in place
- Applicable to large and SME businesses
- Positive Impact:
- Independent company
- Lots of internships
- Keen to engage with student dissertations: giving info, acting as a library for the work
- Lots of materials available for use
- Links to industry
- Opportunities to train students up in order to get the word out to the industry
Liz Sinclair: graduate job market
- Moving in the right direction since end of recession
- Work experience is key, ideally within the curriculum: 3x more likely to get work after graduation; often within the same company, which limits opportunities for non-SWE graduates
- Average graduate salary: £18,000 (overall £29,000)
- Deciding early where you want to go makes a difference
- Focus: www.eventjobsearch.co.uk and Guardian (Monday)
- Use of LinkedIn: contacts, use as CV, connections to former colleagues
- CV: a first impression
- The Eventice: working towards jobs that aren't generally available; raises the profile of graduates within the industry; gives students a focus