BUICE day two, 4 July 2013: International Conference on Events and AEME forum, Bournemouth University

Notes from keynote talks and discussions on day two of the #BUICE2013 conference.

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Fyall et al: case studies in tourism

  • High demand and high value for case studies, linking theory to practice
  • Multi-source and open-ended, so a very active and subtle way of learning, often longitudinal and certainly real world
  • CCO publications come in book form, but also online, also via channels for library subscriptions
  • Notes that cases take a long time to write compared to articles
  • There’s a free one available too… slides, guidelines, exam questions, etc.

 

Getz: Event Tourism

  • ET as the next key move perhaps, tying in to his new book
  • Factors are constraining and propelling growth of event tourism, different parts of the world experiencing different balances of these factors
  • Populations of events: cities and regions have multiple events, portfolios that need to be managed as assets; demands new thinking from a policy perspective, hence the rise of organisations that are set up to manage these: EventScotland, Melbourne, etc.
  • How to compete: traditionally a supply side thinking of ‘what do we have, now let’s sell it’…
  • …now a need for demand side: what do we need to invest in, in order to build competitive advantages
  • Dedicated event tourists: who will travel for events
  • Fragmented market:
    • Business
    • Entertainment
    • Sports
    • Festivals and culture
  • Do courses cover all aspects of this market? What of the overlaps between these aspects? Many links to venue management and facilities management
  • Challenges:
    • From top down to bottom up planning
      • eg agencies who take funding outside the big cities to communities
    • From supply side to demand side planning
      • eg catering for special interest groups: case study of food lovers, folk who have the money and interest to express themselves through their adherence to their interest via events
      • Leads to a situation where an event can combine lots of factors: elements of hedonism, plus cooking education, plus authenticity, celebration and ritual, creativity, mastery of techniques, symbolism and heritage
      • Event tourism strategy based on food cluster, with events at their heart
      • Case: activity tourists – trail runners and mountain bikers: what do they do within their portfolio of interests? Developing a career of events, moving from one to the next
    • Portfolios: a need to move away from single event analysis towards broader portfolios
    • Teaching event tourism: few places that teach this as a specific subject, though it has links to event management, event studies
      • Reflecting the growth of new career paths, found within progressive event tourism destinations

 

Fiona Pelham: ISO20121 and Positive Impact

  • Started off life as BS8901, developed through Pelham into ISO. Big industry input and international.
  • Is being used internationally – London 2012, Denmark, Japan, etc.
  • Focus: your own objectives, issues, situations; not just a checklist for meeting green issues; can be tough because of broad scope, but that’s a role for graduates
  • Future: IOC candidates all signed up to the standard, so it’s now in place
  • Applicable to large and SME businesses
  • Positive Impact:
    • Independent company
    • Lots of internships
    • Keen to engage with student dissertations: giving info, acting as a library for the work
    • Lots of materials available for use
    • Links to industry
    • Opportunities to train students up in order to get the word out to the industry

 

Liz Sinclair: graduate job market

  • Moving in the right direction since end of recession
  • Work experience is key, ideally within the curriculum: 3x more likely to get work after graduation; often within the same company, which limits opportunities for non-SWE graduates
  • Average graduate salary: £18,000 (overall £29,000)
  • Deciding early where you want to go makes a difference
  • Focus: www.eventjobsearch.co.uk and Guardian (Monday)
  • Use of LinkedIn: contacts, use as CV, connections to former colleagues
  • CV: a first impression
  • The Eventice: working towards jobs that aren’t generally available; raises the profile of graduates within the industry; gives students a focus

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