Notes from keynote talks and discussions on day three of the #BUICE2013 conference.___AEME AGM
- Getz: Event Studies Academy idea
- Napier: looking ahead to hosting BAFA student event
Industry associations panel
- MPIUK: Samme Allen
- Collaboration between partners is key
- Student membership: E40, with transition rate towards full membership
- Takes students to events and shows around the world
- Research: keen to do more, CSR research
- Student Club: formation of a student organisation to bring students together and build links to industry
- Young Achievers Award
- Accreditation
- Too many organisations, a need to work through what can be offered
- Richard Limb: National Outdoor Events Association
- Setting up a student council, recognising that there's lots to be offered by students
- Work placements via the organisation
- Sitting on validation panels for degree courses
- Advocates that students get involved in events... but also get involved in the trade and industry bodies that support your industry
- Was also involved in Events Industry Forum, which was the platform on which Purple Guide was written
- International Special Events Society: James Morgan
- Creativity at their heart
- Students welcome, to ask questions, to shine in front of recruiters
- Practical emphasis to much of their work: how to do stuff
- Annual educational conference
- @ISES_UK
- To be done: a need for more creativity – industry has to go beyond business school graduates to get access to creative skills (video, CAD)
- Has an office in Edinburgh
- IFEA Europe
- An international perspective
- Links to Breda NHTV
- Summer camp: September 2013; theory based, but also linked to massive street arts festival
- Student membership of IFEA is done through international chapter (USA)
- Rachel Ley: Eventia
- UK trade body, covering broad mix of members
- Members' specialisms are also broad
- Due to merge with alt organisation to develop new aspects within the events space
- Advocating recognition that the events sector takes on board the mix of careers and industries involved in events
- Jane: SEFA
- Networking, lobbying, broad membership
- Embryonic... events, training, CPD
- Student membership
- Opportunities to further support student activity: USEC 2014?
- Q: lack of student engagement – an issue of timing? Do students think that the world owes you a living... a need for student action. A need for associations to work together in order to make more sense to the students who have multiple demands on their time
- Q: lots of student competitions – what opportunity for a single point of entry to these competitions? This is apparently happening
- Q: universities should be developing student networking skills and professionalism, making them aware of their opportunities for careers – what's the career path?
- Q: develop skills in production – industry says this is what's missing in graduates
- Q: customers driving change – what are customers and clients interested in? What do the students have in mind in terms of who they'd like to work for/with?
Nick Dodds: FEI and Cultural Olympiad
- 11 months working for LOCOG on 2012 Festival
- Planning for a four year Cultural Olympiad, but that turned out to be a long time to sustain the drive despite a good start: worries started to rise
- Creation of CO board featuring top names, who recruited Ruth Mackenzie to develop the closing months
- Operations
- Curated festival, but only really worked because of partnerships
- Festival delivered through third parties – 250 partners, 600 productions, 13,000 performances
- Case: Mittwoch aus Licht – challenging opera from Stockhausen
- Partners: benefited from being part of 2012, despite scepticism at times; £4m marketing budget made a difference, bringing people on board
- £63m overall budget from many sources
- Commissions and premieres
- 160 world and UK premieres
- eg Streb
- Unusual locations
- Taking artworks into many new sites, showing off the uk to the rest of the world
- Stonehenge: fire garden
- Hadrian's Wall
- Giants' Causeway
- Free events
- 80% of attendances free
- Olympic themes
- Tying in to IOC themes, such as Truce
- eg Peace Camp
- eg Peace One Day at Derry
- 'Unlimited'
- Deaf and disabled artists
- Evaluation
- Full report online from Liverpool Uni (Garcia?)
- Looking ahead, foresees lots of sporting events having cultural programmes alongside them
- Legacy of new venues now available for creative work
Philip Day: licensing events
- Paterson's Licensing Act publication
- Government has also published advice
- Presentation based on 2003 Act which was designed to deregulate, but hasn't quite worked like that
- www.licensinglawyers.co.uk
Jago: events as a serious research area
- A need to get back to core disciplines
- Tourism programmes have slumped at the same time that events has risen: programmes, journals, graduates, phd work
- But are there jobs for the graduates?
- Also caught between industry needs and old school academic needs
- Tourism: researchers there were anchored in older disciplines (geography, etc.)
- Hospitality: staff came across from industry to teach
- Events: somewhere in the middle – out of tourism, but without the hands on experience either; lacking the research professors that others have
- Publications: tend to reference events literature, rather than core discipline sources; a lack of overview with research too focused on single events
- Mair and Whitford (2013) look at research focus
- Negative views on events publication: too much on economic impacts; repetitive structural equation measures; poor sampling
- Going forward: go back to core disciplines; look across more than one event to reflect on the field in general; develop theory; publish in non-events journals; attract non-events researchers to look at events; develop research only positions; research academy; capitalising on enthusiasm for events among researchers
- THEORY, MACRO, CORE DISCIPLINES